With literally hundreds of professional victories, several years in Italy and a couple of races with Lance Armstrong, cyclist Todd Nordmeyer decided to open Edeavor Perforance in Nashville, Tn. Endeavor Performance is a high-tech indoor training and coaching facility for cycling professionals and enthusiasts. With a target audience of high-earning athletes and business professionals, I designed a website that delivers fresh content and interfaces with training schedules, coaching lessons and custom bike fittings.
Like most of my web design and development projects, Endeavor Performance is reaping the benefits of a robust content management system. Implemented on ExpressionEngine, Endeavor Performance is able to update all their website content and media without any reoccurring cost.
With a pro cycling history spanning back to 1985, it was tough to develop a brand that reflects their modern facility and tools they use to help cyclists perform better. Although tough, I think the mark was hit... Look to see Endeavor's logo in the next pro cyclist race near you.